Investigationof Impulsive Competition
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... toodifferent and therefore not worth competing against. This relates toour research because we can test whether goal projection occurs morewhen participants view the competitor as a member of an in-group or anout-group.Festinger, L. (1954). Human Relations A Theory of Social ComparisonProcesses .Sagepub, 7(2), 117-140.This article discusses how competitive behavior leads subjects to labelothers as less warm.'' This article also demonstrates how stereotypescan impact perceptions of warmthcompetence. We are interested in bothaspects of this study, as it is possible that subjects will rate evenpeople they are unconciously competing with as less warm'' and in ourother experiment we can use in-group and out-group stereotypes toevaluate any impact on competitive behavior or warmth perceptions.Fiske, S., Cuddy, A., Glick, P., Xu, J. (2002). A Model of (OftenMixed) Stereotype Content Competence and Warmth Respectively FollowFrom Perceived Status and Competition.Journal of Personality and SocialPsychology, 82(6), 878-902.This study showed that goal projection occurs regardless of whetherthe possessor is aware of possessing the goal.'' The study showed thatpeople tend to project their personal attributes--likecompetitiveness--extends to people's goals. This study relates to ourresearch because we are interested in testing to see whether oneindividual's goal will affect another individual's behavior--even ifthat behavior is contrary to their own interests.Kawada, C., Oettingen, G., Gollwitzer, P., Bargh, J. (2004). TheProjection of Implicit and Explicit Goals. Journal of Personality andSocial Psychology, 86(4), 545-559.Explanation of ResearchOur research is designed to investigate impulsive competition. We wantto know whether individuals will pursue another person's goal even ifthat goal is contrary to the individual's own interests. We believethat in even in non-competitive circumstances, our participants willsacrifice financial gain in order to beat'' a competitor in a racedown the hallway. We are also interested in determining whether peoplecompete unconsciously with others, and whether that unconsciouscompetition impacts warmth ratings.
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